Glamour & Sophistication to the “World of Tractors”

I cannot contain my sense of pride at the launch of two new products from Escorts:

  • Farmtrac™ Executive Series – Limited Edition

and the

  • Ferrari™ Orchard Tractor – a revolutionary new machine and a technology wonder, for the high value Orchard Farmers.

We launched these technology and glamour machines at a Press Conference held at the Le Meridien Hotel -Pune with the media, distributors and select vineyard customers in attendance.

%name Glamour & Sophistication to the “World of Tractors”

Left to Right: Mr. Roberto Pini, Mr. Rajan Nanda, Mr. Benso Marelli, Mr. Nikhil Nanda and Mr. S Sridhar at the Ferrari Launch in Pune

We at Escorts have clearly recognized the changing face of the Indian farmer. The hitherto hidden entrepreneurial spirit of the farmer is now in the open. Our food security has always rested on his unshakeable spirit. In a small way we pay our homage and compliments by recognizing this change.

For the first time, Escorts is redefining the tractor market through a sophisticated blend of style and substance. Lets face it. These days who wants a clunky tractor? Why can’t the tractor have the look and feel and comfort of a luxury sedan? The challenge is to make it affordable, classy and tough enough for the rigorous demands of farming.

This synthesis of technology, style, and glamour are now presented to the Indian farmers for the first time. This will not only improve farm efficiency but also provide comfort during the tough tropical farming conditions of India.

Offering India’s best to the world and the world’s best to India – we now redefine and create new market segments and will offer premium range of affordable tractors packed with features and relevance to the new farmer of India.

We are proud of our design, engineering and manufacturing teams at Escorts for their dedication and discipline in meeting the challenges of change.

Gracing the occasion at the launch were the Chairman& Managing Director Mr. Rajan Nanda, Mr. Benso Marelli, Managing Director of BCS Group- Italy, manufacturers of Ferrari™ tractors, Mr. Roberto Pini, Commercial Director, BCS Group, Mr. S. Sridhar, CEO Escorts, Mr. Shenu Agarwal, Head of Marketing and Mr. Sameer Tandon, Head of National Sales.

18 thoughts on “Glamour & Sophistication to the “World of Tractors”

  1. Anu Bora

    Congratulations on the product launches! It’s wonderful to see Escorts marrying aesthetics with sturdy engineering. I often used to wonder why we water down beauty and aesthetics when it comes to the real India – Bharat, as some may say. For example, when it comes to low-cost housing, the structures are so unappealing. Why can’t we beautify them and make the occupants proud of their space, however small it may be? I am glad that Escorts had this interesting take on tractors. My best wishes for the reception of the products by clients.

    Reply
  2. ranjit shedge

    All is well but escorts are lacking behind in marketing its ferrari tractors . i am looking to purchase ferrari but no knowledge about this product to local dealers in aurangabad at maharashtra

    Reply
  3. OTHER

    Hi there would you mind sharing which blog platform you’re working
    with? I’m planning to start my own blog soon but I’m having
    a difficult time deciding between BlogEngine/Wordpress/B2evolution
    and Drupal. The reason I ask is because your
    layout seems different then most blogs and I’m looking for something unique.
    P.S Sorry for getting off-topic but I had to ask!

    Reply
  4. certilogo moncler

    I simply wanted to say thanks once more. I am not sure the things that I would’ve undertaken without the entire techniques discussed by you about such area. It was the intimidating circumstance in my position, however , seeing a new specialized strategy you resolved the issue took me to weep for happiness. I will be happier for this service as well as pray you are aware of a great job your are accomplishing teaching people today through your webblog. I am certain you have never come across any of us.
    certilogo moncler

    Reply
  5. try this out

    I simply want to mention I am just new to blogging and certainly liked you’re page. Likely I’m going to bookmark your website . You absolutely have amazing articles and reviews. Regards for revealing your website page.

    Reply
  6. Read More Here

    I simply want to tell you that I’m all new to blogging and site-building and seriously loved you’re blog site. Most likely I’m going to bookmark your blog post . You certainly come with impressive article content. With thanks for sharing with us your blog.

    Reply
  7. Kip Gip

    I merely intend to show you that I am new to having a blog and clearly enjoyed your webpage. Very possible I am most likely to bookmark your post post . You truly have outstanding article material. Admire it for discussing with us your internet page.

    Reply
  8. Ali Mikus

    We’re a group of volunteers and starting a new scheme in our community. Your website offered us with valuable info to work on. You’ve done an impressive job and our entire community will be thankful to you.

    Reply
  9. Runescape Gold Generator

    I’m impressed, I must say. Seldom do I encounter a blog that’s both equally educative and amusing, and let me tell you, you’ve hit the nail on the head. The problem is something which too few folks are speaking intelligently about. Now i’m very happy I stumbled across this during my search for something relating to this.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*

code